White House Office of National Drug Control Policy Director Gil Kerlikowske has unveiled a new anti-methamphetamine ad campaign targeting Indian Country, according to a press release issued April 28.
The campaign, which will launch in the 15 states with the largest Native American populations, includes TV commercials, print and radio ads and billboard advertising.
The advertising builds on Native American culture and pride. For youth, the messages are unifying and empowering and they celebrate Native American culture. They give them reasons not to use meth. For adults and elders, the ads encourage them to take appropriate steps to protect their children.
The ads will run until August, and Native organizations will be able to download and use the ads as free PSAs in their local communities.
This is the third year that ONDCP’s National Youth Anti-Drug Media Campaign has coordinated the Native American Anti-Meth Campaign. It is the only national anti-meth advertising campaign tailored to both youth and adults in Indian Country and Alaska Native lands.
According to national data, the meth usage rate for the American Indian/Alaska Native population is almost two times higher than other groups.
“The data about methamphetamine abuse in the Native American community are troubling,” said Kerlikowske. “This ad campaign will supplement the important work for prevention and treatment already being done by the Native American community, local prevention groups, law enforcement, and treatment providers.”
For more information about the campaign, go to www.methresources.gov.
This is awsome we continually need this type of advertisement!!
ReplyDeleteDid they use a Native Ad Agency to do the work, buy the media? I have an agency that's 10 years old, and we've worked with over 35 different Indian casinos, with experience in all media.
ReplyDeleteIf they used some connected NYC agency to do this work, then shame on them.
If anything is going to be done about drug use it has to start with tribal officials and clear on down to teens. The same goes for alcohol use. Most often, the ones in power are the one's who can afford whatever it is that they use. This includes the law enforcement community. Correctional facilities are always catching their own, selling inside to those that are in jail.
ReplyDelete